Source: Comsure Group

The Jersey Financial Services Commission (JFSC) issued guidance in July 2026 to help Jersey’s financial services firms use artificial intelligence responsibly, clarifying how existing legal and regulatory obligations apply to AI and encouraging a proportionate, risk-based approach tailored to the impact of each use case. Firms are reminded that they remain accountable for outcomes produced when they use AI, and should include material AI use cases and controls in their business risk assessments where appropriate. The guidance closely aligns with the OECD AI Principles and with materials from international peer regulators.

The published document contains five core principles (governance and accountability; cybersecurity, privacy and data quality; regulatory compliance; consumer protection and fair treatment; and transparency and explainability), illustrative scenarios, and a MATERIALITY LADDER to support practical application. The JFSC explains that low-impact productivity tools generally require light-touch controls unless they affect regulated activity, customer outcomes, confidential data or regulatory submissions, while higher-impact uses such as customer onboarding, lending decisions or investment advice warrant stronger scrutiny and controls. Links to the announcement page and the full guidance PDF are provided, and the Comsure article states it is based solely on official JFSC materials.