Source: BBC

The complaint was filed in the US District Court for the Central District of California and alleges copyright infringement, trademark infringement and misappropriation of Dua Lipa’s likeness and image in relation to Samsung television packaging sold in the United States. The suit asserts Samsung prominently used a photograph of Lipa’s face without consent, and that the image was taken during her 2024 Austin City Limits Festival performance, which Lipa claims she owns the copyright to. According to the filing, she first noticed her appearance on Samsung boxes in June 2025 and fans on social media labelled the product the "Dua Lipa TV Box"; the complaint cites Instagram comments demonstrating consumer interest and says Samsung ignored repeated demands to cease and desist.

The filing argues the packaging was designed to improperly capitalize on Lipa’s success and references her commercial partnerships with brands including Puma, Versace and Yves Saint Laurent among others. Samsung responded that the image was provided in 2025 by a third-party content partner for its free Samsung TV Plus streaming service and that the company used the image only after receiving explicit assurance from that partner that permission had been secured, including for retail boxes. Samsung denies any intentional misuse, states it respects artists’ intellectual property and says it remains open to a constructive resolution with Lipa’s team.