Source: The Guardian

Apple agreed to pay $250m to settle a class-action lawsuit alleging it misled millions of iPhone buyers by promoting artificial-intelligence capabilities for Siri that, plaintiffs say, “did not exist at the time, do not exist now, and will not exist for two or more years.” The settlement, which includes no admission of wrongdoing by Apple, covers roughly 36m eligible devices—the iPhone 16, iPhone 15 Pro and 15 Pro Max—purchased in the US between 10 June 2024 and 29 March 2025. Each class member could receive $25 per device, with potential awards reaching $95 depending on the number of approved claimants.

The complaint cites a Morgan Stanley survey indicating “enhanced Siri” was the feature most anticipated by potential buyers and notes Apple ran a major advertising campaign in 2024 before confirming an indefinite delay and pulling those ads. The Better Business Bureau’s National Advertising Division concluded Apple had falsely suggested the new AI-powered Siri was “available now,” according to the reporting. The settlement has been filed for court approval and is scheduled for a hearing before Judge Noël Wise of the US federal district court for the Northern District of California on 17 June. Statements quoted include Apple saying it resolved the matter to focus on products and Ryan Clarkson of Clarkson Law Firm calling the settlement “historic” for consumers.