Source: PPC Land

PPC Land details a potentially game-changing proposal from the European Commission regarding the General Data Protection Regulation (GDPR). The proposed amendments would explicitly allow Artificial Intelligence companies to process personal data based on "legitimate interest" rather than requiring explicit user consent. This represents a seismic shift in EU data protection philosophy, which has historically prioritized strict user control. The move is designed to level the playing field for European AI developers who have struggled to access the vast datasets required to train Large Language Models (LLMs) compared to their US and Chinese counterparts.

The proposal suggests that the societal and economic benefits of developing robust AI systems constitute a legitimate interest that can override individual privacy rights in certain contexts . However, this change is expected to face fierce opposition from privacy advocates and potential legal challenges in the European Court of Justice. The text implies a new regulatory calculus where the EU attempts to correct the "Brussels Effect" of over-regulation that has allegedly stifled the continent's tech sector, aiming now for a more pragmatic integration of privacy and progress.