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29/10/2025 - AI-Altered Film Ending Sparks Copyright and Moral Rights Debate (India)

argument: Notizie/News - Intellectual Property Law

Source: The Guardian

The Guardian reports that an Indian film production company, Eros International, has announced plans to re-release the 2013 romantic drama "Raanjhanaa" with an alternate, "happy" ending created using artificial intelligence. The original film is known for its tragic conclusion, and the company's decision to generate a more upbeat version has ignited a significant debate among film enthusiasts and legal experts about the integrity of artistic works and the implications of using AI to alter them.

This move raises profound questions related to intellectual property, particularly the concept of "moral rights." Under copyright law in many jurisdictions, including India, moral rights grant creators, such as the film's director and writer, the right to protect their work from distortion or modification that could harm their reputation. The use of AI to fundamentally change the narrative of a film without the original creators' consent could be seen as a violation of these rights. The controversy surrounding "Raanjhanaa" is a pioneering case that tests the boundaries of copyright law in the face of generative AI's capabilities to modify and create new content from existing works.