AI Law - International Review of Artificial Intelligence LawCC BY-NC-SA Commercial Licence ISSN 3035-5451
G. Giappichelli Editore

15/09/2025 - Competition Law in the AI Era: Tackling Unintentional Collusion

argument: Notizie/News - Competition Law / Antitrust Law

Source: Moonstone

 Moonstone delves into the complex and growing challenge of "algorithmic collusion" for competition law authorities worldwide. The article explains how sophisticated artificial intelligence, particularly dynamic pricing algorithms used in e-commerce and other sectors, can lead to anti-competitive outcomes without any explicit instruction or agreement from their human operators. These self-learning systems can independently monitor competitors' prices in real-time and adjust their own pricing strategies accordingly. Over time, multiple AIs in a market can learn that it is mutually beneficial to avoid price wars and instead tacitly coordinate to maintain prices at an artificially high level, effectively creating a digital cartel that harms consumers.

This phenomenon presents a profound challenge to traditional antitrust and competition law frameworks. Historically, prosecuting collusion or price-fixing has required enforcers to prove the existence of an agreement, communication, or a "concerted practice" between competing firms. With algorithmic collusion, however, there is no "smoke-filled room" or explicit communication to uncover. The AIs reach a collusive equilibrium on their own, based on the data and reward functions they are given. Author Jonathan Ping argues this necessitates a paradigm shift in regulatory thinking. Competition authorities must now develop new tools to detect such tacit collusion and potentially move towards a legal standard that focuses on the harmful market outcomes of algorithmic pricing, rather than solely on the intent or agreement of the companies involved.