Source: Martech Edge

Jake Soffer, CEO of FirmPilot, discusses how AI-powered marketing is revolutionizing law firm client acquisition by enabling precise targeting and automation. He advises law firms to treat AI adoption as an evolution, gradually reallocating budgets from low-ROI traditional channels to performance-based AI solutions.

AI helps identify overlooked niches and monitors lead quality to ensure responsible scaling. Venture-backed platforms like FirmPilot integrate with CRM and marketing tools to automate workflows, freeing lawyers to focus on practice. Soffer highlights the importance of data cleanup, clear workflows, and pilot testing for successful AI integration.