Source: The Guardian

A wave of AI-generated deepfake videos featuring the American rapper Diddy has flooded YouTube, drawing worldwide concern about the misuse of artificial intelligence to create realistic fake content. The videos use advanced AI tools to mimic Diddy’s appearance and voice, sparking debates about copyright, privacy, and defamation risks.

The incident highlights the limited ability of current laws and online platforms to quickly detect, remove, or regulate such content. Legal experts warn that these deepfakes can be weaponized for fraud, misinformation, and reputational damage, pushing platforms like YouTube to strengthen policies and detection mechanisms.

The case has renewed calls for updated legislation and international cooperation to tackle the challenges of AI-powered content creation, protect celebrities’ and citizens’ rights, and ensure accountability for platforms hosting deepfake media.