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21/07/2025 - AI Tools in Real Estate Ads Face Regulation Demands in Australia (Australia)

argument: Notizie/News - Consumer Law

Source: The Guardian

The article details calls from Australian consumer groups and legal advocates for a nationwide crackdown on real estate advertisements that use artificial intelligence to conceal property defects or create misleading imagery. It is reported that AI tools are being used to digitally remove mold, cracks, and other faults from photos in rental listings, luring renters with deceptive representations.

Stakeholders argue that current consumer protection and advertising laws do not fully address these AI-enhanced tactics, leaving renters vulnerable to fraud and disappointment. Consumer organizations and some legal experts want federal regulation and enforcement action, including strict penalties for agencies or individuals who intentionally use AI to mislead.

The debate reflects growing concern over how emerging technologies can be abused in the property market, with policymakers urged to modernize consumer laws and enhance oversight to safeguard renters’ rights and market transparency.