Source: BFM TV

Denmark is introducing a groundbreaking copyright law that gives all citizens exclusive rights over the use of their own image and voice, targeting abuses related to artificial intelligence and deepfakes. Under this new legislation, any use of a person’s likeness or voice in AI-generated content without their express consent would be a violation of copyright.

The law is intended to empower individuals to take legal action against those who create or distribute deepfakes, protecting citizens from unauthorized digital manipulation. Danish lawmakers argue that this legal tool is necessary to fill the gap left by current privacy and intellectual property regulations, which do not fully address risks posed by generative AI technologies.

The initiative positions Denmark as a global leader in defending personal rights and dignity against AI misuse. The new law is expected to serve as a model for other countries facing similar challenges with the rapid evolution of digital identity and AI-driven content.