AI Law - International Review of Artificial Intelligence LawCC BY-NC-SA Commercial Licence ISSN 3035-5451
G. Giappichelli Editore

19/07/2025 - How Generative AI Is Shaping Competition Policy in the EU (European Union)

argument: Notizie/News - European Union Law

Source: Kluwer Competition Law Blog

Generative AI technologies are prompting fresh concerns among EU competition regulators over the emergence of market dominance and new antitrust risks. The article examines the growing concentration of power among a few AI giants and the challenges this creates for fair competition, consumer choice, and market access in Europe.

Regulators are grappling with how to apply traditional competition law tools to digital markets characterized by network effects, high entry barriers, and complex data ecosystems. The blog discusses potential scenarios where generative AI could entrench existing monopolies or lead to anti-competitive behavior, and highlights the importance of updating enforcement approaches.

The article calls for ongoing review and potential reform of EU competition law to keep pace with technological change. It stresses the need for proactive regulatory intervention to prevent abuses and ensure that generative AI fosters innovation without stifling competition.