Source: The Media Brain (Substack)

A new law in New York has brought greater transparency to the use of synthetic AI actors in film, television, and digital media productions. The regulation requires clear disclosure whenever AI-generated performers or voices are used in content, addressing growing concerns over consumer deception, creative integrity, and the potential displacement of human actors.

Industry experts and legal commentators suggest the law is a response to the rapid advancement of generative AI technology, which has made it easier than ever to create convincing digital doubles. The legislation aims to protect both audiences and workers in the entertainment industry, ensuring that viewers are not misled and that real actors are not unfairly replaced without acknowledgment or compensation.

The article notes that New York’s approach could set a precedent for other jurisdictions, sparking broader discussions about intellectual property, performer rights, and the ethics of AI use in creative fields. The entertainment industry is now adapting to stricter rules that may shape future contracts, disclosures, and production practices.