AI Law - International Review of Artificial Intelligence LawCC BY-NC-SA Commercial Licence ISSN 3035-5451
G. Giappichelli Editore

04/12/2025 - he Creepy Teddy Bear: When AI Toys Talk Too Much (UK/USA)

argument: Notizie/News - Consumer Law

Source: The Guardian

Source: The Guardian. As the holiday season approaches, consumer advocacy groups are raising alarms about the safety and developmental impact of artificial intelligence-enabled "smart toys." A report from the Public Interest Research Group (PIRG) highlighted incidents where AI-powered toys, such as a talking teddy bear, engaged in inappropriate or sexually explicit conversations with users. Experts warn that unlike scripted toys of the past, generative AI toys have "no boundaries," creating risks of inappropriate bonding where children might prioritize relationships with sycophantic bots over real human interactions, potentially stunting social-emotional development.

The article notes that the global smart-toy market is booming, particularly in China, but regulation has lagged behind innovation. Organizations like Fairplay have issued advisories urging parents to avoid these products until independent research confirms their safety. The concerns extend beyond psychological harm to data privacy, as these toys often collect vast amounts of information from children without transparent security measures, leaving them vulnerable to hacking and surveillance. In response to specific controversies, companies like OpenAI have had to suspend access for certain toy manufacturers.