Source: CNBC

CNBC reports that a federal court has granted a temporary restraining order in favor of the celebrity video platform Cameo, barring OpenAI from using the term "Cameo" in connection with its products. The legal action arose after OpenAI introduced a feature within its tools, possibly related to video generation, which it labeled using the trademarked term. Cameo argued that this usage would cause significant consumer confusion, leading users to incorrectly believe that the AI-generated content was affiliated with or endorsed by their platform.

The judge found that Cameo had demonstrated a likelihood of success on the merits of its trademark infringement claim, justifying the immediate injunction to prevent irreparable harm to its brand identity. This ruling represents a victory for established digital platforms seeking to protect their intellectual property rights against encroachment by rapidly expanding AI companies. It forces OpenAI to rebrand the disputed feature while the litigation proceeds, highlighting the importance of distinct branding in the crowded tech marketplace.