Source: Chicago Tribune

The Chicago Tribune reports that a federal judge in New York has granted a temporary restraining order in favor of the personalized video platform Cameo, barring OpenAI from using the term "Cameo" in connection with its new AI video generation tools. The court found that Cameo showed a likelihood of success on the merits of its trademark infringement claim, accepting the argument that OpenAI's use of the term for a feature in its "Sora" model would cause consumer confusion and dilute the value of Cameo's established brand.

The dispute arose after OpenAI announced a feature allowing users to generate AI clips of characters, which it dubbed "cameos." Cameo, whose business model relies on authentic video messages from celebrities, argued that this naming convention would mislead the public into believing the AI-generated content was endorsed by or affiliated with its platform. The restraining order forces OpenAI to immediately rebrand the feature pending the outcome of the full trial, highlighting the growing friction between established digital brands and emerging generative AI terminologies.