argument: Notizie/News - Intellectual Property Law
Source: The Nation
The Nation reports that the Danish government is preparing a significant reform of its copyright laws to extend protections over citizens' physical appearance, voice, and likeness to counteract the growing threat of deepfake technologies and AI-driven identity abuses. The proposed legislation would grant individuals copyright-like rights over their personal identity attributes, enabling them to demand removal and seek compensation if realistic deepfake content is distributed without consent.
Online platforms would be legally required to take down such content upon notification, with exceptions for clearly satirical or parodic material. This initiative aims to affirm the right to one's own body, voice, and likeness, preventing misuse in the digital realm. Denmark also plans to promote similar protections across the European Union. This law could become the first comprehensive legal framework globally to enshrine full rights over personal identity in the context of AI and digital manipulation.