Source: Equity

Equity, the UK performers’ union, has called for immediate regulatory measures to address the impact of AI on the creative sector, following a new report launched at SXSW. The report highlights risks such as job displacement, unauthorized use of performers’ likenesses, and a lack of transparency in AI content creation.

Equity emphasizes the need for clear legal protections and ethical standards to prevent exploitation and ensure fair compensation. The union urges policymakers to engage with artists and technologists to craft inclusive and effective AI governance frameworks.

This initiative reflects growing concerns within creative industries globally about AI’s disruptive potential and the necessity of safeguarding workers’ rights in an evolving digital environment.