Source: IIPRD

IIPRD provides a detailed analysis of the legal challenges surrounding trademarks generated by artificial intelligence within the Indian legal framework. The article discusses the complexities of attributing ownership for AI-created branding, including whether AI systems or their human operators should be recognized as rights holders. It examines current Indian trademark law provisions and their limitations in addressing AI-generated marks.

The piece highlights practical difficulties faced by businesses and legal practitioners in registering and enforcing rights over AI-generated trademarks. It considers potential reforms and jurisprudential developments needed to clarify intellectual property protection for AI-driven creative outputs. The article stresses the importance of adapting legal frameworks to keep pace with rapid technological innovation in branding and marketing.