Source: World Trademark Review

World Trademark Review reports that China has issued a new regulation mandating clear labeling of AI-generated content, effective from April 2024. The rule applies across all media forms, including text, images, audio, and video.

This move is part of a broader effort by Chinese regulators to ensure algorithmic transparency and combat disinformation, particularly from deepfakes and synthetic news. The regulation imposes legal liability for failing to properly mark AI outputs and is seen as part of China’s evolving model of content governance.

Legal experts suggest the policy will impact both domestic and foreign platforms operating in China, raising operational and compliance challenges.