Source: Future of Privacy Forum (FPF)

Future of Privacy Forum reports that Utah has passed a new AI law requiring companies to disclose when users are interacting with a chatbot instead of a human. The legislation, effective as of April 2024, also mandates that companies offer a way to transfer conversations to a human representative upon request.

The law aims to increase trust and accountability in AI communication tools, especially in customer service and digital commerce. Companies are encouraged to review their compliance protocols and ensure that chatbot deployment aligns with user transparency requirements.

Experts praise the law as a model for balancing innovation with consumer rights and data protection.