Source: Allen & Gledhill

Allen & Gledhill reports that Chinese authorities have issued new guidelines further regulating AI-generated content, requiring developers and platforms to label such outputs and ensure they meet ideological, ethical, and factual standards. The new measures expand the scope of existing content governance frameworks.

The updated rules aim to curb misinformation, deepfakes, and AI-generated propaganda by mandating pre-deployment reviews and traceability systems for content sources. The article emphasizes the increasing burden on developers to ensure compliance with content control laws in China’s tightly regulated digital environment.

These changes are part of a larger regulatory shift that positions China as a leader in AI content control—but also raises concerns about censorship and freedom of expression.