Source: Insurance Business Canada

Insurance Business Canada discusses whether the rise of AI-generated content is creating demand for new types of insurance products. As companies and creators increasingly use generative AI tools for content creation, legal uncertainties—particularly regarding copyright, liability, and originality—raise the question of whether specialized coverage is needed.

Industry leaders argue that traditional policies may not adequately cover disputes over ownership or damage resulting from AI-created media. The article outlines proposals for new coverage models that could protect businesses from legal and reputational risks associated with AI use.

Some insurers are already piloting products that include clauses for generative content, while others are closely watching regulatory developments to adapt offerings accordingly.