Source: Lettera43

Lettera43 – Italian voice actors and dubbing professionals are raising legal and ethical concerns over the growing use of AI-generated voices that replicate famous deceased figures, including Federico Fellini and Pier Paolo Pasolini. These AI replications are being used in media productions and advertising campaigns without the consent of estates or professional actors.

The actors’ union is calling for a specific law protecting vocal identity, similar to image rights, and warns that AI is being exploited to reduce costs at the expense of creative labor and legacy. The debate touches on intellectual property, labor rights, and moral rights, as artists seek recognition and protection in the face of technological mimicry.

The article suggests that Italy could soon face a new wave of litigation and regulatory reform in the entertainment sector, particularly around posthumous rights and voice reproduction.