Source: National Law Review

The National Law Review article examines the legal implications of geolocation data usage in AI-driven applications, using Niantic’s Pokémon Go as a case study. The game’s reliance on real-time location tracking has raised privacy and data protection concerns, highlighting key legal challenges for AI and geolocation technologies.

One of the primary concerns is data collection and user consent. Pokémon Go’s AI-powered geolocation features collect vast amounts of location data from players, often without clear consent mechanisms. Regulators argue that users may not fully understand how their location data is processed, stored, or shared with third parties.

Another issue is the risk of unauthorized tracking and surveillance. AI-enhanced geolocation data can be exploited for commercial targeting, law enforcement monitoring, or even cyberstalking. The article explores whether existing laws, such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), provide sufficient protections against AI-driven location tracking.

The article also discusses the broader legal implications of AI-powered geolocation beyond gaming. Companies using AI to track user movements—whether for targeted advertising, transportation services, or smart city planning—must navigate evolving data privacy regulations.

Legal experts suggest that stronger consent frameworks and stricter AI governance measures are needed to ensure transparency and protect user privacy. The discussion concludes with recommendations for businesses handling geolocation data, including clearer disclosures, opt-out mechanisms, and compliance with emerging AI regulations.